Are there mandatoriesĭo you have to use a branded endframe or a specific typeface? They might feel like constraints, but a great creative team will find ways to get the best from your assets. How will the viewer interact with your video? If it’s a DRTV commercial, are you including a toll-free number or URL? If you’re using interactive video, the CTA can be more involved and may lead to further user interactions. The single-minded message will help focus the creatives to make sure this message comes across. Single-minded messageĬondense your message into a concise nugget of thought. Describe the tone of voice to be used in your messaging precisely. Think about how your brand should come across to the public. Your brand is more significant than just your product. The tone of Voice – Your brand’s personality
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